Over the last few months we have been researching what we feel makes a good website.
It should inform existing and potential clients of our services and experience, focusing on images rather than text to communicate this message. We learnt that too much text can be off putting, and too little can appear inexperienced. Therefore ensuring that we got this balance right was important to us.
We are keen for visitors to browse the various pages of case studies and to learn more about our team, but we also understand that people’s time is important and if they need specific information, they should be able to locate this efficiently. Navigation should, therefore, be an easy process, and so every page on our new site is accessible via 3 clicks from the homepage.
In the UK alone, access to the internet is far greater via a mobile or tablet than it is via a desktop computer. It was essential, therefore, that our mobile site was as engaging and aesthetic as our desktop site was. The 3 tap rule from the home menu still applies, and visitors can see the same case studies and team information as though they were accessing the site from a desktop computer.
The final touches are now being added and we anticipate that the new site will go live in the next couple of months. Watch this space!